Kids’ minds are pretty awesome and the things they think of, create, say and do never cease to amaze. So we want to encourage it. We want them to be inspired. To do. To learn. To imagine and to develop. To create, to wonder and to grow. We could learn a thing or two from them! We think art should be accessible for everyone. Not only artists or students. The world’s toy safety standards are very strict and it is challenging to make products that meet them for this age group. For this reason, most companies steer away from making products for under threes. Not us! We’ve given them a whole range.

We know just how important expressing themselves through colour and drawing is. Engaging in art helps with early childhood development, including intelligence and fine motor skills. It provides kids with a learning experience that develops their creativity and personal expression. Plus they love it! We’ve designed our early stART products to have two key features in common: they’re safe for one to four year olds; and they’re easy to use this means that their shape, their size and their texture have been designed with their little hands in mind, along with the specific way young children handle products. This range really is designed and developed just for them.

early stART products let little artists grow and develop as they play, while giving parents confidence that they are using appropriate products.