We had the pleasure of attending the 2024 Australian Toy Association Toy, Hobby and Licensing Fair. The trade only event was held at the Melbourne Convention & Exhibition Centre from 11 – 14 February and featured around 200 exhibitors, all showcasing an impressive array of products to cater to a wide range of interests.
Micador presented a huge line up of best-selling favourites alongside brand new and exciting products, like our Glost stationery range. Our extensiveMicador early stART product offering, designed especially for 1 to 4 year olds was popular, as was our new On the Go Activities Range across early stART andMicador jR. brands.Micador Dark Arts stood out thanks to spectacular phosphorescent and fluorescent products that shone under a black light display.
We were lucky enough to have a lot of our team in attendance over the four days, with a mixture of product, sales, marketing and operations team members. The Micador stand was an exciting display of innovation, sustainability, colour, education and fun, and it was great to share our products with the many visitors we had.
To hear about some of the highlights and key takeaways of the event, we spoke to Micador Key Accounts Executive, Scott Gargoura, about his time at the Toy Fair.
What was the highlight of the fair for you?
Meeting so many great customers, old and new and to be able to take them through our fantastic range of products in person.
What Micador products were popular this year?
Definitely early stART & Micador jR., they were the hit of the Toy Fair and covered such a broad range of 1 to 4 and 3 to 8 year olds, which seemed to be the most popular age demographic.
Did you see any major trends in the industry for 2024?
The focus on convenient, quick and fast activities available to kids was a notable trend. The On the Go Activities Range was clearly a winner and cover all those requirements.
How do you think Micador fares in sustainability compared to other brands showcasing at the fair?
It’s so important now in 2024 more so than ever; if you aren’t showcasing your sustainability policies and planning, then you are behind the eight ball. This is such an important and expansive area for the Micador family, and we pride ourselves on the work we have done already and the job ahead!
We look forward to seeing more incredible brands and sharing our stand-out range of sustainable art, craft, toy, tech and stationery products at the next fair.
Join our journey to become Australia's most green, most caring, and most loved brand.
